How to Define the Target Audience for a Knowledge Channel

Defining the target audience for your Knowledge Channel ensures that the right people can view and interact with the curated insights that will help them to effectively answer business questions and fulfill knowledge needs. 

>>> This article is for Researchers and Insights Experts.

To define the target audience for a new Knowledge Channel: 

  1. Go to your Promote Knowledge Inbox
  2. Move to the Knowledge Channels tab
  3. Click on the Plus Sign Icon  in the top right corner of the inbox

A new window will pop up where you can name, describe, and define a target audience for your Knowledge Channel.

  1. Give your Knowledge Channel a descriptive title
  2. Provide a clear and concise description of the expected topic, theme, or type of content
  3. Select users or a user group from the “Members” dropdown to define your target audience 
  4. Click the “Next” button in the top right corner of the window

You will be prompted to add content to your channel on the next screen.


Insider Tips: 

  • Only internal experts with special platform permissions can create Knowledge Channels
  • Use the search and filter feature when adding content to your Knowledge Zone to save time and effort
  • Only Knowledge Zones can be added to a Knowledge Channel – if you want to add additional types of content, create an Expert Channel


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