Creating a keyword group in Promote in Search defines which keywords and phrases will trigger the delivery of an Expert Tip.
This article is for Researchers and Insights Experts.
To create a keyword group in Promote in Search:
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Navigate to Search
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Switch to Curate view at the top of the page
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Go to the “Keyword Groups” tab
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Click the Plus Sign icon in the top right corner of the inbox
A new window will open where you will be required to enter key information about the keyword group.
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Give the keyword group a descriptive title
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Select the language
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Enter one or more keywords separated by commas
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Enter a start and end date, or click the Calendar Icon to select dates
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Move to the Target Audience section and start typing in a name or group
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Select the user or group from the dropdown
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Click the “Next” button
In the next view, you will be prompted to select the items to link with the keyword group.
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Tick the checkbox in the top left corner of the item(s) you want to link
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Click the “Done” button
Now, the content you promote will appear at the top of the search results with an “Expert Tip” tag when your target audience types the chosen keywords.
Insider Tips:
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Only internal experts with special platform permissions can promote content in Search
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You need to select an item to promote before defining a keyword group
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An expiration date is required for a keyword group
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Updates to language settings are only available on platforms where your company has requested this configuration