How to Promote Content Using Keywords

Linking a keyword group to a promoted search item connects your target audience with key platform content whenever they search for a specific word or phrase. 

To link a keyword with a promoted item in Search: 

  1. Navigate to your Promote in Search inbox 
  2. Move to the Keyword Groups tab 
  3. Find and select the keyword group where you want to link an item, or create a new keyword group 

A new window will pop up that shows key information about the keyword group. 

  1. Review the title, keywords in the group, start and end dates, and the target audience 
  2. Click the “Next” button 

In the next view, you will be prompted to select the items to link with the key word group.  

  1. Tick the checkbox in the top left corner of the item(s) you want to link 
  2. Click the “Done” button 

The keyword group will be immediately connected with the promoted item. Whenever a user in your target audience searches for one of the keywords, the promoted item will appear at the top of their search results. 

Insider Tips: 

  • Promote in Search is only available when searching in the List View 
  • Only internal experts with special platform permissions can promote content in Search 
  • An expiration date is required for your promoted item 


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