Linking a keyword group to an Expert Tip item connects your target audience with key platform content whenever they search for a specific word or phrase.
>>> This article is for Researchers and Insights Experts.
To link a keyword with an Expert Tip item:
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Navigate to your Promote in Search inbox
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Move to the “Keyword Groups” tab
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Find and select the keyword group where you want to link an item or create a new keyword group
A new window will pop up that shows key information about the keyword group.
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Review the title, keywords in the group, start and end dates, and the target audience
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Click the “Next” button
In the next view, you will be prompted to select the items to link with the keyword group.
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Tick the checkbox in the top left corner of the item(s) you want to link
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Click the “Done” button
The keyword group will be immediately connected with the selected Expert Tip item. Whenever a user in your target audience searches for one of the keywords, the promoted item will appear at the top of their search results.
Insider Tips:
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Only internal experts with special platform permissions can promote content in the Search
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An expiration date is required for your promoted item