How to Promote Content Using Keywords

Linking a keyword group to an Expert Tip item connects your target audience with key platform content whenever they search for a specific word or phrase.

>>> This article is for Researchers and Insights Experts.

To link a keyword with an Expert Tip item: 

  1. Navigate to your Promote in Search inbox 

  2. Move to the “Keyword Groups” tab

    Keyword group tab.png

  1. Find and select the keyword group where you want to link an item or create a new keyword group 

A new window will pop up that shows key information about the keyword group. 

  1. Review the title, keywords in the group, start and end dates, and the target audience 

  2. Click the “Next” button 

In the next view, you will be prompted to select the items to link with the keyword group.

  1. Tick the checkbox in the top left corner of the item(s) you want to link

Selecting items - keyword group.png

 

  1. Click the “Done” button

The keyword group will be immediately connected with the selected Expert Tip item. Whenever a user in your target audience searches for one of the keywords, the promoted item will appear at the top of their search results.

 

Insider Tips: 

  • Only internal experts with special platform permissions can promote content in the Search

  • An expiration date is required for your promoted item

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